I Made This: Illustration: Magazines

Showing posts with label Illustration: Magazines. Show all posts

Yankee Magazine Travel Guide to New England travel labels (2004)

Creative Director: Leonard Loria
Art Director/Illustrator/Designer: Gil Martinez
Technique: Vector

The 2004 Yankee Magazine Travel Guide to New England had as its central theme the variety of ethnic foods available in the region. The editors titled it "Around the World in New England", and I created these travel labels to accompany the mention of each exotic restaurant. This made the spreads a bit more interesting, and we did not have to include the photos of good but unnatractive restaurants.

Yankee Magazine Birds of New England premium (2004)

Art Director: Leonard Loria
Designer: Gil Martinez
Illustrator: Birds: Erick Ingraham, all others: Gil Martinez, RGD

This poster is part of a series of seasonal guides Yankee Magazine distributed during 2004 and 2005. All fronts were illustrated by Erick Ingraham, while the backs were put together with stock photo and illustrations I made. The first photo displays the poster the way it looked when folded and attached to the magazine on the newsstand.

Ladybug Illustration, Yankee Magazine (2003)

Art Director: Leonard Loria
Illustrator: Gil Martinez
Technique: Watercolor

In 2003, Yankee Magazine ran a story on ladybugs (Harmonia axyridis), which are very common in New England. The article opener had about a hundred of them, repeated from this illustration at different angles, so it was important that they look convincing. Stray bugs were randomly placed throughout the magazine.

Barn illustration, Yankee Magazine (2003)

Art Director: Leonard Loria
Illustrator: Gil Martinez
Technique: Ink and watercolor

This spot illustration was done for Yankee Magazine's Mary's Farm column.

Technical illustration, Yankee Magazine (2002)

Art Director: Leonard Loria
Illustrator: Gil Martinez
Technique: Ink and watercolor

I made this illustration for a story Yankee Magazine ran about wells in New England drying up. During my time there, the magazine saved several thousand dollars in illustration; and because I have so many distinct styles, the look was fresh each time I chose to illustrate a piece.

Here´s what my coleagues have to say about me:

The launch of TechSoup Canada would not have been the same without Gil's creative leadership. He transformed a rough idea--of showcasing the historical time-line of TechSoup Global during the launch of TechSoup Canada--into an exhibition.
The result of Gil's vision was a series of extraordinary, hand-crafted, perfectly displayed--posters.
All of the key stakeholders who attended the launch celebration were delighted by the exhibition, and we have plans to display Gil's art permanently at the TechSoup Global headquarters in San Francisco.
Donnie Claudinho, Marketing Manager, TechSoup Canada

Gil is an experienced, talented, and detail-oriented art director and book designer.
Omegar Martinez, Translations Coordinator, Fondo de Cultura Económica

Gil Martinez was not only a creative and resourceful art director, he also brought wonderful enthusiasm and energy into the entire editorial group. He was probably one of the most liked colleagues by his peers I have known in my nearly 30 years at Yankee.
Mel Allen, Editor-in-chief, Yankee Magazine

Working with Gil was one of the best parts of the job. He is talented and creative, eager to tackle new challenges, and was always willing to take on additional work, even when it went beyond his job description. Even better, his broad education and life experience made him a knowledgeable resource on editorial matters. A true team player.
Amy Traverso, Food editor, Yankee Magazine

Gil is an innovative Art Director, with special strengths in Type Design and Direction of Photography with a modernist flair. He directs others well, and works to build a team that can create beautiful publications on a tight deadline -- and keep the budget in line as well. I have enjoyed working with him very much.
Susan Champeny, Art Director, IDG

Gil is an outstanding designer, has great creativity, and is a pleasure to work with. Good team player.
Jim Connell, Publisher, Connell Communications Inc.