I Made This: 2005

Showing posts with label 2005. Show all posts

Food feature, Yankee Magazine (2005)

Art Director: Leonard Loria
Designer: Gil Martinez
Photo Editor: Heather Marcus
Photographer: Erik Rank

I went to this assignment expecting to direct the photo shoot and style anything if necessary. However, some of the male models we had invited for the shoot filed to show up, so I stepped in. I am the guy in the red shirt.

Home Feature, Yankee Magazine (2005)

Art Director/Designer: Leonard Loria
Stylist: Gil Martinez
Photo Editor: Heather Marcus
Photographer: Julie Bidwell

I styled the Massachusetts home of two entrepreneurs that turned their hobby into a booming business for the December 2005 issue.

YankeeMagazine.com and NewEngland.com website redesigns (2005)

Art Director: Leonard Loria
Designer: Gil Martinez

In 2005 we were asked to redesign the travel section of Yankee Magazine´s Website, NewEngland.com.

Yankee Magazine Summer Sides Newsstand Premium (2005)

Art Director: Leonard Loria
Designer/Illustrator: Gil Martinez
Technique: Vector

These are a cover and two openers for another premium I made for Yankee Magazine, with recipes for summer side dishes. the cover has an illustration taken from a clip art book (which I modified) and the two opener pages have my illustrations. It is a good example of the way in which I saved money by judicious use of clip art, and by illustrating products myself.

Yankee Magazine Travel Guide to New England (2005)

Creative Director: Leonard Loria
Art Director: Gil Martinez
Photo Editor: Heather Marcus

The 2005 Yankee Magazine Travel Guide to New England cover. I like the way I handle type on this cover. Note the amount of zingers, and the manner in which the word "classics" was integrated with the number "70".

Here´s what my coleagues have to say about me:

The launch of TechSoup Canada would not have been the same without Gil's creative leadership. He transformed a rough idea--of showcasing the historical time-line of TechSoup Global during the launch of TechSoup Canada--into an exhibition.
The result of Gil's vision was a series of extraordinary, hand-crafted, perfectly displayed--posters.
All of the key stakeholders who attended the launch celebration were delighted by the exhibition, and we have plans to display Gil's art permanently at the TechSoup Global headquarters in San Francisco.
Donnie Claudinho, Marketing Manager, TechSoup Canada

Gil is an experienced, talented, and detail-oriented art director and book designer.
Omegar Martinez, Translations Coordinator, Fondo de Cultura Económica

Gil Martinez was not only a creative and resourceful art director, he also brought wonderful enthusiasm and energy into the entire editorial group. He was probably one of the most liked colleagues by his peers I have known in my nearly 30 years at Yankee.
Mel Allen, Editor-in-chief, Yankee Magazine

Working with Gil was one of the best parts of the job. He is talented and creative, eager to tackle new challenges, and was always willing to take on additional work, even when it went beyond his job description. Even better, his broad education and life experience made him a knowledgeable resource on editorial matters. A true team player.
Amy Traverso, Food editor, Yankee Magazine

Gil is an innovative Art Director, with special strengths in Type Design and Direction of Photography with a modernist flair. He directs others well, and works to build a team that can create beautiful publications on a tight deadline -- and keep the budget in line as well. I have enjoyed working with him very much.
Susan Champeny, Art Director, IDG

Gil is an outstanding designer, has great creativity, and is a pleasure to work with. Good team player.
Jim Connell, Publisher, Connell Communications Inc.