Yankee Magazine Celebration of Fall Newsstand premium, Yankee Magazine (2002)

Art Director: Leonard Loria
Designer: Gil Martinez

From time to time, Yankee Magazine includes small booklets with the magazine for newsstand readers, in order to increase sales. I was in charge of the design of these premiums. I loved the challenge of producing strong one-color concepts that retained Yankee's Identity.

Travel feature, Yankee Magazine (2002)

Art Director: Leonard Loria
Designer: Gil Martinez
Photo editor: Heather Marcus
Photographer: Kindra Clineff

This travel feature remains fresh despite the time that has passed since Yankee Magazine ran it. Although the piece caled for an active outside shot of Manchester (Vermont), I felt strongly that I should open with product, since the town is known for its retail outlets. It received an incredibly positive response from advertisers.

Food feature, Yankee Magazine (2002)

Art Director: Leonard Loria
Designer: Gil Martinez
Photo editor: Heather Marcus
Photographer: Howard L. Pucket

Another good example of the way I handle type with full sized images. This example, from Yankee Magazine, remains one of my favorite spreads ever.

Technical illustration, Yankee Magazine (2002)

Art Director: Leonard Loria
Illustrator: Gil Martinez
Technique: Ink and watercolor

I made this illustration for a story Yankee Magazine ran about wells in New England drying up. During my time there, the magazine saved several thousand dollars in illustration; and because I have so many distinct styles, the look was fresh each time I chose to illustrate a piece.

Travel feature, Yankee Magazine (2002)

Art Director: Leonard Loria
Designer: Gil Martinez
Photo editor: Heather Marcus
Photographer: Rich Pomerantz

This photograph of Augustus St. Gaudens´ house, which ran in Yankee Magazine, is absolutely gorgeous. I think my type treatment is perfect: it does not compete with the image, and its understated elegance compements it perfectly.

Travel feature, Yankee Magazine (2002)

Art Director: Leonard Loria
Designer: Gil Martinez
Photo editor: Tripp Mikich
Photographer: Richard Benjamin

This travel feature for Yankee Magazine is one of my favorites. The event it depicts is really fun, the photo shows a very different perspective of this summer festival, and I like the way I handle type in it. You will notice a separation between the e and the s in catches; this is intentional, in order to compensate for the binding.