I Made This: 2004

Showing posts with label 2004. Show all posts

Yankee Magazine Travel Guide to New England travel labels (2004)

Creative Director: Leonard Loria
Art Director/Illustrator/Designer: Gil Martinez
Technique: Vector

The 2004 Yankee Magazine Travel Guide to New England had as its central theme the variety of ethnic foods available in the region. The editors titled it "Around the World in New England", and I created these travel labels to accompany the mention of each exotic restaurant. This made the spreads a bit more interesting, and we did not have to include the photos of good but unnatractive restaurants.

Historic Wallpapers, Yankee Magazine (2004)

Art Director: Leonard Loria
Designer/Stylist: Gil Martinez
Photo Editor: Heather Marcus
Photographer: Ann Card

This story marked the first time I was given the opportunity to actually coordinate an entire project myself. I contacted all the wallpaper manufacturers, selected the samples, styled the room for the shoot, and created the small illustration that gives the name and manufacturer of each pattern on the photo.

Yankee Magazine New England´s Finest Factory Outlets newsstand premium (2004)

Art Director: Leonard Loria
Designer: Gil Martinez
Illustrator: Gil Martinez
Technique: Vector Illustration

Another premium. In this case I made the shopping bag illustrations on both the cover and the inside, as well as the design of the little book.

Yankee Magazine It´s the Berries newsstand premium (2004)

Art Director: Leonard Loria
Designer: Gil Martinez

Another newsstand premium for Yankee Magazine. I drew my inspiration from postwar canning recipe books, and the entire booklet was illustrated with XIXth-century woodcuts.

Yankee Magazine Birds of New England premium (2004)

Art Director: Leonard Loria
Designer: Gil Martinez
Illustrator: Birds: Erick Ingraham, all others: Gil Martinez, RGD

This poster is part of a series of seasonal guides Yankee Magazine distributed during 2004 and 2005. All fronts were illustrated by Erick Ingraham, while the backs were put together with stock photo and illustrations I made. The first photo displays the poster the way it looked when folded and attached to the magazine on the newsstand.

Yankee Magazine Travel Guide to New England (2004)

Creative Director: Leonard Loria
Art Director/Designer: Gil Martinez
Photo Editor: Heather Marcus
Photographers: Kindra Clineff (cover), James Lemass (spread)
Map illustrator: Gil Martinez, RGD

The cover and a sample spread of Yankee Magazine Travel Guide to New England for 2004. In addition to art directing the book, I handled much of the illustration and inside maps, like the one shown below.

Travel feature, Yankee Magazine (2004)

Art Director: Leonard Loria
Designer: Gil Martinez
Photo Editor: Heather Marcus
Photographer: Alison Shaw

Another beautiful travel spread for Yankee Magazine. I love the way I handle type on this one. Note the credit lines inside the "O" in Cape Cod.

Travel feature, Yankee Magazine (2004)

Art Director: Leonard Loria
Designer: Gil Martinez
Photo Editor: Heather Marcus
Photographer: Rob Bossi

A travel feature for Yankee Magazine published in March of 2003. I like the strong opener, and the fact that on turning the page the reader is confronted by an image that is equally strong. It made the book, which was digest-sized, seem even larger.

Here´s what my coleagues have to say about me:

The launch of TechSoup Canada would not have been the same without Gil's creative leadership. He transformed a rough idea--of showcasing the historical time-line of TechSoup Global during the launch of TechSoup Canada--into an exhibition.
The result of Gil's vision was a series of extraordinary, hand-crafted, perfectly displayed--posters.
All of the key stakeholders who attended the launch celebration were delighted by the exhibition, and we have plans to display Gil's art permanently at the TechSoup Global headquarters in San Francisco.
Donnie Claudinho, Marketing Manager, TechSoup Canada

Gil is an experienced, talented, and detail-oriented art director and book designer.
Omegar Martinez, Translations Coordinator, Fondo de Cultura Económica

Gil Martinez was not only a creative and resourceful art director, he also brought wonderful enthusiasm and energy into the entire editorial group. He was probably one of the most liked colleagues by his peers I have known in my nearly 30 years at Yankee.
Mel Allen, Editor-in-chief, Yankee Magazine

Working with Gil was one of the best parts of the job. He is talented and creative, eager to tackle new challenges, and was always willing to take on additional work, even when it went beyond his job description. Even better, his broad education and life experience made him a knowledgeable resource on editorial matters. A true team player.
Amy Traverso, Food editor, Yankee Magazine

Gil is an innovative Art Director, with special strengths in Type Design and Direction of Photography with a modernist flair. He directs others well, and works to build a team that can create beautiful publications on a tight deadline -- and keep the budget in line as well. I have enjoyed working with him very much.
Susan Champeny, Art Director, IDG

Gil is an outstanding designer, has great creativity, and is a pleasure to work with. Good team player.
Jim Connell, Publisher, Connell Communications Inc.

Here´s what my coleagues have to say about me:

Labels